Capital One iPad 2.0
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A redesign of Capital One's first iPad app design and developed natively to emphasize the iPad's unique hardware features.
Taking the Lead
The Capital One Mobile team now had 4 handheld releases and a release of an iPad app behind them. The team was maturing and I had joined at the perfect time to contribute to the next chapter! I had earned the title of Lead Designer of iPad and now had the responsibility of redesigning the app for 2x. I had also been collaborating on a new design language. This system would help Capital One create a consistent user experience no matter how our customers chose to bank with us.
Creating iPad 2x within a design language was a liberating experience. It guided many aspects of the user experience, giving me the freedom to emphasize the unique features of the iPad.
Project Roles & Responsibilities
A Visual Experience for Finances
As with the first version of the iPad app, screen size was my Super Power! Every banking app has a ledger view of transactions. Row after row of Descriptions and Amounts. It was a usable experience, but it really didn’t take advantage of the iPad’s advantage. I wanted to create a visual transaction experience. Combining our ability to display company logos for transactions with a little outside inspiration and some white board time and the Tile View came to life!
The Tile View is a way for our customers to view their transactions from a different angle. While reviewing transactions, the customer starts to see visual patterns. The Starbucks logo that peppers last month’s worth of transactions might be a trend (good or bad). It was a perfect marriage of technology and design!
Ending on a High Note
After iPad 2x was released, it continued where it’s predecessor left off. It quickly rose to a 4+ review on the App Store with thousands of reviews and was a customer favorite. It still holds the highest NPS score in the company and in 2016, it was a Webby Honoree for Financial Apps.
As 2016 drew to a close, the decision was made to merge the iPhone and iPad apps into one Uniersal app to better serve our customers. I changed my title from iPad Designer to iOS Designer and the next, exciting chapter began!