Product design and design systems across Capital One, GitLab, and GEICO. I've built teams, shipped products, and created the conditions where great design becomes repeatable. Strategy and craft, at the same time, at scale.
Product design leadership at GitLab. Design systems leadership at GEICO. Two disciplines, both sides of the work.
Led design of GitLab's OKR Management product while simultaneously rebuilding the Manage and Plan stage team's end-to-end process: discovery, critique, validation, handoff. The case study is about designing the team, not just the product.
Modernized GEICO's Hue design system. The Blue Button Initiative, a strategic adoption campaign dressed up as a component, drove system upgrades across 40+ application teams who hadn't touched Hue in years.
I started at Capital One designing micro sites for Brand Creative. Over 14 years I became the sole designer of the Venture Card, their highest-performing product, led the design language for the EASE iPad app, and managed product design across Bank, Card, and Enterprise features in the iOS app. That work included collaborating with Apple's design and engineering teams in Cupertino on Touch ID and Face ID for Capital One. The EASE app earned back-to-back JD Power awards.
At GitLab, I managed a cross-functional team of 8 designers while shipping the OKR Management product from scratch. At GEICO, I ran the Hue design system as Director and found that governance could be just as creative as wireframing if you approached it right.
I've never been purely IC or purely a manager. I've always had to think about the work and the structure around it simultaneously. That dual focus is the hardest thing to develop, and it's become the core of how I lead.
The disciplines I've developed over 20 years, each one earned. Not listed.